The Phoenix Worm name is a story of perseverance and a new beginning.

During development of the feeder, Dr. Craig Sheppard survived a serious cycling accident. After a long recovery, he returned to his work with black soldier fly larvae and continued preparing them for introduction as a pet food.

The legendary phoenix became a fitting symbol of that journey. Its story of renewal reflected Dr. Sheppard’s recovery and inspired a memorable name and logo for the new feeder.

Phoenix Worms were introduced in 2005. Thank you to the pet owners, breeders, and animal keepers who have embraced them and become part of our story.